HARAAZ FAIR VALUE

This type of coffee is so called "Fair Value" owing to a special supporting program that gives elite farms at subsidized prices to support farmers,

provided that they maintain the harvesting and drying standards used in our organization so to ensure that the product reaches a standard quality level that ,eventually, enables us to adhere to our customers' requirements for steady quality of coffee.

Harazi coffee is grown in the heights of the mountainous Haraz region at an altitude of 1800-2200 m above sea level, which enjoys moderate temperature and low humidity. Such climate is one of the most important factors for its quality as well as the quality of the water used to irrigate the coffee trees. It depends on rainwater, dams and springs from the peaks of the mountainous highlands which are With a balanced mineral texture and fresh taste, giving the fruits of the coffee a unique sweet taste.

Farmers are encouraged to produce 100% organic coffee beans free of fertilizers and pesticides. Coffee fruits are harvested in stages. Fruits are harvested only

when they mature, turn red and become saturated with the flavors of previous crops that is left in the soil many years ago.

Traditional drying is practiced under the sunlight without washing, being as a distinctive feature of the harazi coffee and Yemeni coffee in general, where the coffee peel gives an additional value of the sharp flavor of the fruit in a generous giving similar to mother-baby relation . The fruits of the coffee are placed on mats made of palm trees on a raised beds , and carefully swerved by hand so that the surface of the shell receives equal amount of sunlight, untill the internal moisture reaches the desired level.

 

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